This can then be used to develop custom sites or views around this content as well.Īnother use case is to create a metadata field for the resolution of the asset. Another example could be content noted as travel, with a layer below being the continent and then country involved. For example, if the content is sports it can note what type of sports and then the teams involved as well. In the case of the latter, a hierarchy can also be noted. In terms of media, this can include formats, such as television or movie, while genre can note things like town halls or sports. Metadata can also be used to note genres and types of content as well. The paid content could be used as a flag for different restriction levels, or even have an additional field that would note the price for that asset or required level, if different paying options are available. Metadata can also note premium content, which users would have to pay for, and free content. Metadata can be used to denote this, and processes can be built to not display this content for those outside of the region or after the date has passed. This can be from tiers like external, internal and confidential and can be developed around to control access for viewers.Ĭontent can be licensed or created with the idea that it will be viewed only in specific regions or for specific timeframes or visibility windows. As a result, adding a field to denote the language can be used to sort content based on someone’s geographic location or, more likely, language selection.Īsset security can also be tied through metadata. It can be disappointing to find content that seems ideal, only to discover upon watching it that it’s in a language you don’t understand. This can be for parental guidance, or just to give a disclaimer that the material contains possibly edgy content. Listing a rating, from PG-13 to TV-14, can be a great way on public facing content to give the audience an idea of the material. By making these custom fields, they can be factored into designs which could display important information to viewers or control access. The use cases for custom metadata are varied, sometimes functioning as a mission critical component of an overall workflow. As a result, this gives greater context to assets, while also fitting into existing or needed processes at companies. Content owners can add a speaker field, a last updated field, a category tab or more. However, custom metadata opens up many more possibilities. By default, content added to IBM’s video streaming and enterprise video streaming offerings have the title and description fields that can be associated with it. However, metadata can go far beyond that both in terms of fields and function.Ĭustom metadata is the ability to add more associated data to video content. Therefore, metadata aids in making video much more accessible, especially in larger libraries.įor many, metadata is often associated with keywords, tags and descriptions. At that point it’s not just a bad user experience, but one that will prompt users to abandon it. Asking an end viewer to watch video after video because there is no better way to find an asset is daunting. This is vital for the end user experience as well. Video, however, is different as it’s a combination of images and audio that form the asset.Ĭonsequently, metadata adds much needed context to help people discover relevant videos. For example, a written article on its own can be search friendly by looking through the text in it. Unlike other mediums, it can be hard to find relevant content without metadata for videos. One of the benefits of metadata is making assets more searchable. It can be visible to an end user, like a description, or invisible to them, like keywords. In relation to video, metadata is text related to an asset. Using custom metadata for background information.For more information on the importance of metadata, also please reference our Video Metadata: Management and Tools white paper. This article documents the new feature, along with covering the value of metadata as it relates to video content and its use cases. As a result, content owners can add fields with criteria such as “multiple choice” or a numeric value to be associated with video content. This acts as a video metadata editor for online content, allowing for a huge expansion of metadata fields. To expand on metadata’s growing use, IBM Watson Media has introduced a custom metadata feature. Metadata can take many forms, from listing a simple description to tying assets to individuals. It enables organizations to more efficiently classify content, using this information for structure, permissions or help develop unique experiences around content types. Metadata is a powerful supplement to video content.
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